I thought it was random, ambiguous and beautiful. I didn't know it was put there by an American artist.
"Downtown Lawrence Weiner's artwork responds to the fast-paced evolution of the cityscape in postsocialist Belgrade. This American conceptual artist installed his textual sculpture "PLACED ON EITHER SIDE OF THE LIGHT- atop the roof of the former Beaobank-high-riser. A scaffold of an existing billboard still proclaims a fragment of the advertising slogan formerly used by the now-bankrupt state-run bank: "A CA BAMA- can be translated as "with you.- Weiner used this constellation to bring the ambiguity of the wall into an associative play. This wall not only has two sides - front and back, above and below, right and left. It is also "placed on either side of the light,- i.e. it gleams, seemingly without casting a shadow, on the uppermost edge of a building that towers high above the city of Belgrade."
